Finally, Facebook introduced pages as a solution for businesses and organizations. They actually have six different categories that they market this product towards: local business or place; company, organization or institution; band or product; artist, band or public figure; entertainment; and cause or community. Still a free product, pages were built with built in reporting structures so those who used them could measure their return on their investment. The one drawback was that you would no longer send friend requests to people, they now had to become your fan. So instead of being able to ask a person to friend you, you had to suggest from your personal account that they become a fan of the business page.
There are many benefits to having a page (as opposed to a profile) for your business if you need more convincing:
- insights into the demographics of your fans
- page views over time
- reporting on media consumption
- the ability to advertise on Facebook
All these things we can talk about more a bit later. For now, remember to fight the temptation–make a page not a profile for your business or organization!